OEP Asia brings together a team of multilingual professionals in education planning, partnership-building, school design, financial modelling, marketing and student enrolment to ensure our clients make well-informed decisions in the development, expansion and marketing of their schools.
Our expertise includes:
Building partnerships between education companies, school groups and investors.
Research and recommendations on business models including JVs, acquisition or licensing.
Campus architecture (planning, design, new build and/or expansion to existing sites.
Financial planning and payment structures (tuition fees, capital levies, debentures).
School audits and risk management planning: how to improve or respond to market changes.
Advice on product development (curriculum, age groups etc) and fit-for-purpose to local market.
Advice on School Management and/or Customer Relationship Management software and registration processes.
Develop market positioning, customer segmentation (B2B/B2C) and new brand launch strategies.
Develop student enrolment strategies; planning, tactical actions and training; sales pipeline forecasting.
Organise outreach events (roadshows, official openings, parent information sessions) and sponsorships.
Manage website development, social media, digital campaigns, newsletters and brochures, and any in-bound marketing channels.
Provide recommendations on school vendors (transport, lunch, uniform, security etc).
Develop parent, staff, employee and student surveys; preparing recommendations based on the results.
Advise on growth marketing potential and 3-5 year post-launch planning (building, section-planning, accreditations, track record, alumni, ECAs).
Our senior associates have extensive experience working with education groups and financial partners in Hong Kong, Mainland China, Thailand and Malaysia. These include senior leadership roles for new campus openings for Nord Anglia Education, International College Hong Kong, the French International School and Stamford American.
We have consulted on projects for Cognita, Maple Leaf Schools, ESOL Education, Bright Scholar Education, the Australian International School and HELP University Campus, Malaysia.
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